Consumer Electronics • IoT • Market Entry Strategy
I help brands break into and win in Middle East, Africa, and Asian markets. With hands-on experience launching everything from smartphones to laptops, I know what it takes to build the right partnerships and execute strategies that actually work.
Real experience. Real results.
I'm Arun Prasath, and I've spent over 22 years in the consumer electronics trenches. I've been fortunate to generate over $100 million in revenue across MEA and Asia, working with brands like HONOR, Jumbo Electronics, and leading retailers in India.
My experience spans the full journey—from zero-to-one product launches to scaling existing categories. I've taken HONOR laptops from concept to Top 10 rankings in their first month, grown Apple Mac to 30% market share in retail, and built partnerships with everyone from Amazon and Flipkart to premium retailers across the Gulf.
What I bring to the table isn't theory—it's battle-tested strategies, real distributor relationships, and the kind of market knowledge that only comes from years of actually doing the work. Based in Dubai, I help brands navigate the complexities of entering and winning in these markets.
I believe in honest partnerships and real results. My job is to help you enter markets the right way—with the right strategy, the right partners, and clear expectations about what success looks like.
To be the go-to consultant for tech brands who want to win in emerging markets—not through hype, but through smart strategy and strong execution.
From strategy to execution
You're looking at a new market and need to know if it's worth it. I'll help you understand the landscape, who you're up against, what it'll really take to succeed, and whether you should even go ahead. No fluff—just honest assessment and a clear roadmap.
The right distributor can make or break you in these markets. I'll help you find them, negotiate with them, and build relationships that last. I know the players across retail and e-commerce, and I know who delivers.
How do you price? Which channels? What promotions? I've done this dozens of times—from premium laptops to mass-market smartphones. I'll help you build a GTM strategy that's grounded in reality and designed to win.
Launch execution is where most plans fall apart. I've taken products from zero to Top 10 in their category in a month. I'll work with you on everything from positioning and retail readiness to the first 90 days of sales.
Amazon, Flipkart, Noon—each platform has its own game. I've built partnerships with all of them and know how to make them work. From account setup to becoming a featured seller, I'll help you navigate these platforms.
Should you enter India? Is there space in UAE for your product? What does manufacturing locally really cost? I'll dig into the numbers, talk to the right people, and give you answers you can actually use.
What you actually get
I've personally generated over $100 million in revenue across MEA and Asia. These aren't projections—these are actual results.
Over two decades in consumer electronics, from retail management to launching international brands. I've seen what works and what doesn't.
Multiple products taken to Top 10 market positions within their first quarter. When I launch something, it moves.
I don't just give you a strategy deck and disappear. I work with you through execution, adjustments, and scaling.
UAE, KSA, India, Pakistan, GCC—I've worked these markets firsthand. I know the distributors, the platforms, and how things really work on the ground.
If I think something won't work, I'll tell you. My job is to help you succeed, not to sell you services you don't need.
Ready to explore your market opportunity?
Whether you're launching your first product in the region or looking to scale what you've already got, I'm happy to chat. No pressure—just an honest conversation about what's possible.
IFZA, Dubai Silicon Oasis
Dubai, United Arab Emirates
Drop me a line and let's figure out if there's a fit. I'll give you my honest take on your situation and we can go from there.
Send Me an Email